Why is Website Design Important?
If someone is given 15 minutes to consume content, 66% of people would prefer to see something beautifully designed versus something plain and simple.
Your website’s design is an important part of your online marketing presence. To build a better website for your business, you must understand the importance of web design.
On this page, I’ll discuss why design is important and provide you with seven must-have design elements for your website.
If you need help creating your dream website, contact me today.
* Sáasil Ichil Studio provides services to clients worldwide.
Why web design is important
As you think about redesigning your website, you may wonder what the importance of website design is. How does it impact your clients and your business?
Let’s look at five reasons web design is important.
1. It sets the first impression
When potential clients visit your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good website design helps you keep your leads on your page.
2. It aids your search engine optimization (SEO) strategy
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engines index your website. That’s why the best web design companies will include SEO with their services.
This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not done properly, you’ll be fighting an uphill battle for visibility from the start.
Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your website needs to be SEO-friendly.
The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that includes SEO services as a part of their package.
3. It sets the impression for customer service
People can judge how you will treat them just by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.
On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.
Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.
4. It builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site.
On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.
It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.
5. Your competitors are doing it
If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.
You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.
Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.
